On the surface, we know and expect a website to look great. A wonderful collection of contrasting colours and imagery. We all surf the net and get to see a lot of websites. Some, we just marvel at how gorgeous they look. So in a sense, we are all trained to define a great website by how it looks. So it’s not your fault, when looking for a web designer, to define their work based on colours and images alone. To that end, it is easier to understand why most web designers build websites to attract and please their clients, rather than to convert their visitors to customers. In fact it is easier for them to do it that way. To use a fishing analogy. The fishing lures sold in those tackle shops catch more fishermen than fish! So long as the lure looks great – it must catch fish.Within the world of web designers, there are those that just create awesome looking fishing lures, and there are those that create websites that actually catch the fish.

Your website is the central hub of your digital marketing universe. All marketing roads lead to your website. Whether it’s SEO, PPC or Social Media. While some leads may jump on the phone and call you directly – most will go check you out on your website. Whether it’s day or night, or late on a Sunday evening, your potential customers are checking out your website. Because of this, your site needs to be tip top and always ready to market for the sale.When visitors come to your site, what would you rather. To wow them with some artistic design, or make a conversion? Please don’t assume that we are devaluing a stunning design – after all your customers judge your credibility on your design. It’s just that you need to create it with conversion in mind first. There is a knack to designing for conversion – most don’t know how to do it.

We commonly hear – ‘We are getting traffic, but not making sales’. Sadly, you can invest all you want on marketing, but if your website doesn’t convert, then it becomes your bottleneck within your online sales and marketing process.. So we can understand why some lose the faith in the power of online marketing. The problem is, most designers treat your website as just a website, a stand alone brochure. That’s all wrong. These days a website is the central hub of a complex digital marketing campaign. To guarantee all the pieces work together, you need a marketer to design your website.

Overtime, you will invest more into things like SEO, PPC, Content Marketing and Social Media, than in website development. The last thing you want is to lose sales at the last hurdle because of a poorly designed website. Marketing based web design seamlessly connects beauty with conversion.If you would like some ideas on how we can get your website running like a well oiled marketing machine, organize a free one-on-one strategy session today.