Not ranking on Google? An SEO specialist in Melbourne unleashes the top 7 traffic driving strategies to easily improve your SEO and rank in no time.
Search engine optimisation (SEO) has developed in leaps and bounds over the last few years. It’s no longer just about stuffing keywords into content to try and trick Google, it’s about serving the end user.
Google’s algorithms are becoming more complex and harder to outsmart, making ranking on the search engine much harder. When it’s ranking a website, it looks at multiple components like expertise, authoritativeness or trustworthiness (E-A-T).
Pages with low quality content often lack these characteristics for the specific purpose of the page. If the creator of the content of the page doesn’t have the required expertise on the topic then Google will rate this as a low-quality page.
Similarly, if the website isn’t an authoritative source for the topic of the page, for example legal advice on a non-legal website, Google will rate the page as being low quality.
Being trustworthy is beneficial for a website’s Page Quality rating; if the page isn’t trustworthy, for example it’s not secured, then it will be given a low Page Quality.
Online traffic can come from a variety of sources including paid online advertising, social media, email advertising campaigns and so on. However, organic traffic from SEO is now the most valuable source of online traffic.
Consumers are responding more positively to content driven marketing as opposed to paid online marketing. Content driven marketing is seen as trustworthy and authoritative by consumers; it builds brand loyalty.
If you’re wanting to focus on organic traffic then there are some strategies that you can follow to improve your SEO on Google and other search engines. But remember that it doesn’t happen overnight, it’s a long-term strategy. Building a brand that is trusted, seen as authoritative and viewed as an expert in the field takes time, whether it be offline or online.
Like any other aspect of business, if you’re consistently delivering at a high standard, then your hard work will pay off in the long run.
Here are the top 7 traffic getting strategies from an SEO specialist in Melbourne:
Follow these strategies step by step to optimise the organic traffic to your website; you’re guaranteed to see an increase as you follow them.
1. “Long-Tail” Keyword Research
Long-tail keywords are phrases that are three to four words long. They’re used to target niche demographics rather than mass audiences; they’re more specific and often less competitive than generic keyword terms; they’re precisely what people are searching for.
Keyword research tools, like SEMRUSH, make keyword research easy. Start with seed keywords and find related words; look for the most relevant in-demand keywords. From there, you can use the tool to formulate your long-tail keywords.
If you’re not confident using a self-service tool then look for local SEO in Melbourne, the SEO specialists will be able to help you formulate your long-tail keywords.
Long-tail keywords that address the specific need of the searcher or solve a problem will most likely rank well on Google when compared to similar main keywords.
2. Optimise Website for SEO
Whether you’re building a new site, or you have an existing one, optimising your website for SEO is an easy way to increase organic traffic.
Optimising Titles, Title Tags, Meta Descriptions and Image Alt tags for SEO is fairly easy to do, and will improve your SEO according to SEO specialists.
You should derive your site architecture from your keyword research; mapping keywords in groups is the best way to build a solid site foundation.
Your website content should also be optimised for SEO using your long-tail keyword research; however, it shouldn’t be overstuffed. Having high-quality E-A-T content is much more important than content that is purely written with keywords in mind. Google will penalise you if your content is based solely on keywords, and not the topic of the site.
3. Blog Frequently
Blogging is a great way to drive traffic to your site organically, if it’s done the right way.
There are around 1 billion blogs out there which means there’s more competition than you could ever imagine. So, if you’re going to blog, it’s worth putting effort into your content in order to stand out from the crowd.
Firstly, you’ll need to incorporate the long-tail keywords you’ve researched in the content. Secondly, you’ll need to create original, engaging content that you know will add value to your customers.
Get creative, and build engaging articles around those long-tail keywords that you know will specifically appeal to your audience. Overstuffing bland content won’t make the cut, this could actually negatively affect your SEO.
Google is smart so you need to be smarter. Create smart content that will attract your audience, and give them something, over and above what your standard offering is.
The more articles you write that are viewed as authoritative, the higher your brand authority becomes and the better your website ranking. Your customers will start viewing you as a subject matter expert, and in turn will start trusting you.
If you have specific skills, share those skills with your audience through a “how to” article. If you can solve a customer’s problem by sharing the skills that you already have, it’s a win-win for both parties.
Writing in-depth content can be beneficial if it adds value. If you consistently publish in-depth content that includes long-tail keywords, you’ll see an increase in organic traffic, attract customers and grow your brand authority.
4. Video Content is King
Video content will soon become the most popular form of content marketing. Even back in 2017, Forbes predicted that video marketing would dominate the digital marketing landscape. And they were right. Platforms like Facebook, Instagram and YouTube are quickly becoming major players when it comes to video content.
YouTube alone has 1.8 billion users. 300+ hours of video content are being uploaded to YouTube every minute, and almost 5 billion videos are watched on YouTube every day.
While everyone is jumping on the bandwagon, not everyone is doing it well. Just like other forms of digital marketing, the quality of your video content is a representation of your brand. If you do engage in video marketing, make sure the content is original, interesting, valuable and high-quality.
5. Guest Posts
Writing articles for other businesses that align with your brand is a great way to drive traffic to your site organically and improve your SEO. Writing guest posts is just another way of adding value, and being seen as an industry leader.
Writing guest posts means backlinks for you; when you write a guest post on an authority website, your website will be linked. While writing guest posts may seem time consuming, backlinks radically improve SEO, so they’re worth the effort.
Just make sure that you’re collaborating with the right people to ensure that you get the most out of your efforts. Having a guest post on a site that isn’t viewed as an E-A-T website could have detrimental effects to your SEO.
Working with businesses that are aligned or related to your business, but aren’t in direct competition, is a great way to build industry authority, and in turn drive traffic to your site.
Collaborating with related industry partners is a way of building value for your customers. For example, you may be a door supplier, so collaborating with a door fitting business aligns to your business, but is not directly competing.
This may even lead to you becoming a preferred supplier which further builds your brand authority. This adds value to your customer because you then give them access to a trusted industry partner, which is over and above the product that you offer.
Building authority in the real world translates directly to your digital presence and builds your online authority. As more industry partners add your business to their digital domain, your authority will grow.
Backlinks from authority websites are invaluable; when E-A-T websites add your website link onto their site, this will drastically boost your SEO; Google will improve your page quality rating and your SEO will benefit.
You can add value in several ways; joining an online community is a great way to build authority and become a thought leader.
The more involved you are with industry related communities, the more your brand will be trusted.
If you don’t find a community that fits your needs, you can always create one and build it from scratch.
Getting involved in these value-add activities is not viewed as a sell, it’s viewed as your brand going above and beyond the normal offering. You will quickly build relationships within your industry and beyond.
The more people that know about your brand the more potential there is to grow it.
Becoming a leader in your community can be a rewarding experience; sharing your experiences and knowledge with others is not only good for your brand, it’s good for you too.
If you’ve been in your industry for a long time, you could mentor start-ups or fresh graduates as part of giving back to that community.
Every positive thing you do offline as well as online is great for your brand image, and ultimately leads to you being an authority, an industry expert and a trusted brand.
8. White Paper
Creating a white paper that highlights research in your industry is a fantastic way to add value to others within your industry.
Publishing a white paper, using actual research, will build authority not only with peers in your industry, but with customers too. You’ll be viewed as a subject matter expert which in turn builds brand authority.
It sounds like it would be a lot of effort for not much return, but that’s not the case. Publishing a white paper has many brand benefits, that ultimately improve the perception of your brand.
You’ll be viewed as a trusted source, and be seen as an industry leader. Ultimately building brand authority offline as well as online.
As technology develops, and Google gets smarter, you need to ensure that you focus on one thing, the end user. Cutting corners and taking shortcuts won’t get you anywhere, providing the end user with value will.
SEO will only get more competitive as large numbers of businesses around the globe build their online presence. The best way to stand out in such a competitive market is to include a long-term strategy focused on building organic traffic.
As consumers continue to value brand authority, businesses will need to focus more on content generated traffic, rather than paid traffic.
Consumers also want to feel valued; they’re spending their hard-earned money on your business, so they want to feel like you have put time and effort into creating value for them. The more added value you provide to your customers, the greater your brand authority will be and the stronger their brand loyalty will be.
If an SEO specialist in Melbourne is recommending these steps to improve traffic, then why not give them a shot?
If you’re not feeling that confident, then reach out to a SEO specialist in Melbourne to give you a hand. Your website will thank you for it.