Search based marketing is all about getting seen whenever someone uses a search engine to find products and services like yours. It originates when a person types in a keyword and searches for it in a search engine like Google.

 

Arguably, most of us will mainly hit up Google to find the information we need. Google’s job is simply to present that information to you. That’s content!

Social based marketing is about “getting noticed” in a friendly non-confronting manner, while raising the awareness of your products and services. Every post on social media is content. It just needs to be crafted and delivered to the right social groups and in a way that entices social users to connect with you.

Seeing you on their social media platform, they begin to know, like and trust you. This is from social media content.

Think about this for a minute. All of your perfect customers purchased from you after they went through a certain buying process.

In fact we all do this.What did you do when you bought your TV that you have at home?

From the moment you realised you needed a new TV, you began researching them, didn’t you?

As soon as you figured out the type you wanted, you began comparing all the different brands and models.

Then finally, after you decided on the exact model, it was all about where you were going to buy it from, right? At that point in time, you’ve flipped out your credit card and are ready to buy it.

That’s the buying cycle: Awareness > Research > Comparison > Intent

Your customers are doing this exact same thing right now, but for your products and services.

Did you know that you can tell where someone is in their buying process, simply by what they search for online? So what if you could talk to these people at every step of the way. That would make it easier for them to get to know, like and trust you, wouldn’t it?

CONTENT MARKETING AGENCY

Before we roll out a content marketing strategy, we dig deep and find exactly what your customers need throughout their buying cycle. We create content to speak to them exactly where they are along their journey. Then we strategically roll it out.

Every piece of content has a job to do. It must add value and genuinely help them to become your customer. Content marketing is all about connecting with your customers at each step of their buying cycle. This not only attracts them to your website, but also nurtures them toward buying from you.

It’s not hard to write a blog post, or write something on Facebook. Anyone can do that. But getting the formula spot on, that’s the secret.

 

What we do well, is map and create content EXACTLY to what your customers want, when they need it, and then give it to them. This creates a synchronous and smooth buying journey for your leads to become your customers.

That’s how you crush it with content marketing! Call us to handle your content marketing as part of our overall digital marketing services. We’ll get it all running like a well oiled marketing machine. Schedule a strategy meeting today!