Over the last decade, digital marketing has developed in leaps and bounds as the reach of the world wide web has stretched to every corner of the globe.
Organisations have greater opportunity than ever before to reach billions of potential customers through online advertising.
Google represents the pinnacle of internet success with a revenue in Q3 2019 of 40.3 billion U.S. dollars. The majority of Google’s revenue comes from advertising through Google owned and operated properties like Google Search and Google Maps, among others.
These figures are astounding to say the least, so how does small business fit into the mix?
Google Ads/Google AdWords is an online advertising platform developed by Google. Advertisers pay varying amounts to display adverts, service offerings, product listings, video content and generate mobile application installs within the Google ad network to internet users.
Google AdWords offers services under a pay-per-click (PPC) pricing model to suit any budget. From large global corporations to small one-man bands, any type of business with any budget can advertise online using Google AdWords.
Google AdWords is undoubtedly the most popular and effective form of PPC where you pay for your ads to appear in Google’s search results. If used correctly, AdWords enables you to micro-target your ads so specifically that they only appear on the screens of people who are searching for products, services or businesses like yours.
While this all sounds fantastic, it can get a bit tricky for small business owners who may not be digital marketing experts. Wearing many hats to run the core aspects of a business, like finance and daily operations, can mean limited time for things like marketing and advertising.
Online advertising is complex. When it’s done right it can consume a lot of time, of which small business owners don’t have the luxury of. When it’s done wrong, it can cost a lot of money to the detriment of the business.
Google actually offers a Google Ads certification which is a professional accreditation for individuals who demonstrate an ability in basic and advanced aspects of Google Ads. A Google Ads certification
means that Google recognises the individual as an expert in online advertising, particularly Google Ads.
If you’re a business owner who doesn’t have the skills, knowledge or time to learn the ins of outs that come with successful Google AdWords management, then you should be looking externally for an agency who has everything you don’t.
Qualified Google AdWords management experts not only understand how the system works, and can work efficiently within Google AdWords, they can continually measure your success and fine-tune your strategy, as well as use their capability to scale-up or scale-down your spend instantaneously.
The Google AdWords advertising agency you select can have a direct impact on your success or failure within this space, so best choose wisely.
Here’s how to find the right AdWords Management Agency for your small business:
1. What Is An AdWords Management Agency?
An AdWords Management Agency is a professional agency that looks after every aspect of your Google advertising.
Most companies don’t get the results they need when they handle PPC campaigns on their own.
Professional AdWords PPC Management is a service that takes the risk and stress out of AdWords PPC advertising. It ensures a high return on investment (ROI) from the start of your PPC journey, or it ensures a significant increase over the results you’re currently seeing with a much greater ROI.
A professional internet marketing firm will make all the difference when it comes to seeing the results you want, with experienced Google Ads experts at the helm of your campaigns.
They’ll have a deep understanding of how Google AdWords works, be up to date with current algorithm changes, and know how to stretch your budget to get the best results possible. They’ll also have the knowledge and skills to expertly analyse the campaign data and adjust where necessary.
2. What Does An AdWords Management Agency Do?
A Google AdWords agency is responsible for realising your digital marketing goals. They’ll work closely with you to determine what you want to achieve, and create a strategy to ensure you achieve those goals.
They’ll undertake all things Google AdWords including:
- Keyword research & list management
- Campaign creation & setup
- Text advert copywriting
- Image & video ad design
- Advert split testing & optimisation
- Landing page optimisation
- Bid & budget management
- Analytics, performance tracking & reporting
Their AdWords experts will have vast experience setting up, optimising and managing campaigns from scratch. They’ll have the know-how to effectively identify and target your audience, as well as schedule, manage and write copy for ads that convert browsers into customers.
They’ll measure and report back to you in regards to the success of your campaign, while at the same time improving the cost-per-click (CPC) and minimise your cost per lead.
They’ll utilise their Google Ads Manager Account to ensure that you’re getting the best value for money from your PPC advertising.
3. How Important Is Return On Investment?
This seems like an obvious one, but many agencies seem to overlook this aspect when it comes to their client’s money.
A high ROI should be the ultimate goal for any Google AdWords ad agency; however, this isn’t always the case. Small business owners who have little understanding of how Google AdWords works, are often taken for a ride with their money being wasted.
Their money is spent needlessly on campaigns that don’t produce results, or at least produce the results that they should be producing based on the spend.
Choosing an AdWords management agency that has your best interests at heart is key to Google AdWords success. If you partner with an agency who values your money and cares about how it’s spent, you’re more likely to see the results that you’ve hoped for.
ROI is hugely important in the Google AdWords world, so don’t let an agency tell you otherwise. Your money represents all the blood, sweat and tears you put into your business, so don’t let an agency dwindle it away.
They have a responsibility to spend your money wisely, ensuring that you get the biggest ROI possible.
4. What Makes A Good AdWords Management Agency?
Choosing a good Google AdWords advertising agency is crucial if you want to see results and get the level of service that you’re being charged for.
A great agency means a higher ROI that affects your bottom line in a positive way, while an average agency means funds wasted with little improvement to your bottom line. A great AdWords agency gets results for every single dollar you spend on internet advertising.
A professional agency will utilise current and advanced techniques in your AdWords campaign, so you don’t end up paying too much for clicks. You’ll see better results at a lower cost-per-click within a relatively short time frame.
A great agency will provide monthly progress reports so you know exactly where your money is going. After all, it is your money so complete transparency is a necessity. You’ll see constant improvement in ad performance and click through rates, as well as significant increases in conversions and sales.
They’ll actively monitor your campaigns and perform detailed tracking for each campaign with A/B comparison testing for different ads. They’ll work with you as a partner and provide expert advice to you at every step of the way, ensuring that your funds are spent wisely.
If you aren’t seeing these aspects within your service offering then you may need to reconsider your agency choice.
5. Why You Need An AdWords Management Agency?
Navigating Google AdWords campaigns isn’t an easy task; the system has become more complicated over the years. To squeeze the most value out of your online advertising budget, you need a professional who specialises in PPC AdWords Management.
AdWords specialists have years of experience in the industry; they know the system inside out which makes them highly efficient in this space.
They’ll have an understanding of CPC ranges within your industry, the expected conversion rates, the offers that convert and so much more. Their efficiency saves time, and time is money. It’ll save you having to test different things and figure them out from scratch.
They’ll identify if your account’s performance is falling within a normal range or not. If it isn’t, they’ll have the strategies needed to improve its performance to get it where it should be.
Professional agencies may have a dedicated Google rep that gives them access to current information and new methods. This means that you get a chance to try brand-new methods that your competition may not have access to.
You’ll also most likely have a team focusing on your account, rather than just one person. This not only brings a fresh perspective but also different ways of thinking from different individuals. Two (or many) heads are certainly better than one when it comes to solving Google AdWords issues.
They’ll have their finger on the pulse of the industry at large, so they may have well-informed predictions about trends, upcoming changes or new opportunities that you wouldn’t be aware of.
Unlike small businesses, agencies have access to a talent pool that’s multi-disciplined, which is something that you simply can’t compete with.
There may be times where your account is struggling or it’s plateaued, and you as an individual or small business just don’t have the expertise to come up with a solution. Something like a low conversion rate is a major problem, but do you have the knowledge required to come up with a solution?
Agencies can draw from an array of individuals to come up with a solution. If they don’t have someone internally who has the skills to solve your problem, then they’ll know someone who does.
This allows them to meet a client’s specific needs through their internal and external networks; they do they work behind the scenes to provide a tailored solution while you sit back, stress free.
You’re guaranteed to have an expert working on your account at all times which means zero downtime.
Conclusion
Based on the current statistics, Google AdWords is a stream of digital marketing that all small business owners should be exploring.
It’s a complex world that can drain time and money if you don’t have a good understanding of how it works. Rather than spending your days being frustrated and seeing little return, reach out to an expert who knows how to get you those results you’ve been hoping for.
There’s affordable AdWords Management in Melbourne to suit just about any businesses and any budget, so don’t be afraid to take the first step in your Google AdWords journey.
When you’re choosing an agency, make sure you choose wisely and select an agency that’s professional, knowledgeable and values your money. Choosing the right agency means peace of mind for you.
You’ll soon see the results that you’ve been aiming for if your agency has the skills, expertise and drive to perform. They’ll work with you as a partner to make sure you’re both working towards the same goals.
Having a partner that’s working tirelessly on your behalf will be the difference between online advertising success and failure. Professional agencies can take limited funds and find creative ways to maximise the ROI, ensuring that your budget is stretched as far as possible.
They’ll have in-depth knowledge of Google AdWords and its nuances, knowing how to work around the potential barriers to get the most out of it.
Avoid the stress, frustration and cost of a failed AdWords campaign, reach out to a professional who can take your business to the next level through online advertising. There are hundreds of customers out there waiting for you, so let an expert find them for you.
They’ll have the strategies in place to take your AdWords campaign from drab to delightful in a matter of days. Don’t waste any more time, start your online advertising journey today.